Case studies
Selected projects where understanding a business's customers, standards and operations (not just its interface) shaped what got built. That's the practice now surfacing as "context design": curating what an organisation knows into a form that guides good decisions, human or AI-made.
The demos below make that curation tangible; the case studies show it applied to real engagements. They range from customer support and financial review to legal contracts and hiring, plus a clinical handover: the same discipline, deliberately applied somewhere outside business operations to see if it still holds.
Signal & Flow
An AI-powered digital strategy platform running multi-agent workflows for competitor analysis, UX evaluation and behavioural insight.
Live project Signal & Flow platform 02Same brief, three levels of context
The thesis demo: one product brief, the same raw materials throughout, no context vs thin context vs full curated context.
Interactive demo Context design, live 03Context brief: customer support
An interactive demo: the same raw materials, three levels of curation, three different responses.
Interactive demo Context design, live 04Context brief: financial anomaly investigation
An interactive demo: the same investigation notes, three levels of curation, three different audit briefs.
Interactive demo Context design, live 05Context brief: legal contract clause review
An interactive demo: the same clause comparison, three levels of curation, three different clause reviews.
Interactive demo Context design, live 06Context brief: hiring recommendation
An interactive demo: the same interview notes, three levels of curation, three different hiring memos.
Interactive demo Context design, live 07Context brief: clinical handover
An interactive demo: the same shift notes, three levels of curation, three different handover summaries.
Interactive demo Context design, live 08Same fact, three steps, two outcomes
An interactive demo: one claim run twice through a three-stage pipeline, showing how a decision-relevant fact survives the handoffs, or quietly compresses away.
Interactive demo Context design, live 09The Context Debt Map
An interactive demo: twelve scattered sources, six kinds of context debt, sorted into what needs fixing before an AI assistant is let near them.
Interactive demo Context design, liveAI content transformation
Turning a weeks-long photography and editing cycle into a same-day process, without losing consistency.
Weeks → 1 day turnaround for a full seasonal image set 02Customer journey diagnosis
Combining behavioural evidence, search data and business context to identify where customers were becoming confused, hesitating or leaving.
03Helping customers find the right option
Redesigning a complex discovery journey so people could reach a relevant choice without first learning the organisation's internal structure.
04Image management system
An automated system that keeps campaign imagery in step with live product availability, without anyone having to check.
Manual checking removed from every seasonal campaign refresh 05Search and information architecture
Designing one customer-led model for a catalogue's navigation, search visibility and permanent URLs, and a plan to migrate to it safely.
06Seasonal campaign system
Turning high-pressure campaign launches into a repeatable framework connecting customer behaviour, content and commercial priorities.
07The final step to conversion
Redesigning the point where customers move from consideration to commitment, keeping key information visible and removing uncertainty.
08Visual standards at scale
Creating a repeatable visual system that kept a large and constantly changing collection of content coherent across different sizes, formats and proportions.
If a workflow like these is producing inconsistent results in your business, the fastest way to find out why is the Context Audit.
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