Case studies
Selected projects where understanding a business's customers, standards and operations (not just its interface) shaped what got built. That's the practice now surfacing as "context design": curating what an organisation knows into a form that guides good decisions, human or AI-made.
The demos below make that curation tangible; the case studies show it applied to real engagements.
Signal & Flow
An AI-powered digital strategy platform running multi-agent workflows for competitor analysis, UX evaluation and behavioural insight.
Live project Signal & Flow platform —Same Brief, Three Levels of Context
The thesis demo: one product brief, the same raw materials throughout, no context vs thin context vs full curated context.
Interactive demo Context design, live —Context Brief: Customer Support
An interactive demo: the same raw materials, three levels of curation, three different responses.
Interactive demo Context design, live —Context Brief: Financial Anomaly Investigation
An interactive demo: the same investigation notes, three levels of curation, three different audit briefs.
Interactive demo Context design, live —Context Brief: Legal Contract Clause Review
An interactive demo: the same clause comparison, three levels of curation, three different clause reviews.
Interactive demo Context design, liveAI Content Transformation
Turning a weeks-long photography and editing cycle into a same-day process, without losing consistency.
Weeks → 1 day turnaround for a full seasonal image set 02Customer Journey Diagnosis
Combining behavioural evidence, search data and business context to identify where customers were becoming confused, hesitating or leaving.
Disconnected signals turned into a prioritised improvement plan 03Helping Customers Find the Right Option
Redesigning a complex discovery journey so people could reach a relevant choice without first learning the organisation's internal structure.
Complex choice turned into a clear, progressive decision journey 04Image Management System
An automated system that keeps campaign imagery in step with live product availability, without anyone having to check.
Manual checking removed from every seasonal campaign refresh 05Personalised Cardboard Cut-outs
Spotting a gap in the personalised products market and designing the product, ordering journey and fulfilment model that filled it.
£40,000 revenue generated in year one 06Search and Information Architecture
Redesigning a catalogue's information architecture so navigation, search visibility and permanent URLs followed one consistent, customer-led logic.
One model replacing years of page-by-page URL fixes 07Seasonal Campaign System
Turning high-pressure campaign launches into a repeatable framework connecting customer behaviour, content and commercial priorities.
Multiple campaigns delivered through one reusable, customer-led system 08The Final Step to Conversion
Redesigning the point where customers move from consideration to commitment, keeping key information visible and removing uncertainty.
A functional transaction turned into a clearer, more reassuring conclusion 09Visual Standards at Scale
Creating a repeatable visual system that kept a large and constantly changing collection of content coherent across different sizes, formats and proportions.
Subjective image decisions turned into a scalable set of visual rules