Examples

What this actually looks like in a business

The same request, answered twice by the same AI. The first answer is built only from what's written down. The second also has what your team knows. The model is the same both times. Only the context changes.

Most of what makes the second answer right lives in your most experienced people's heads, and it leaves with them unless someone writes it down.

By type of business: Shop · Trades · Agency · Clinic · Hospitality · Accountancy

  1. Customer complaint

    “A customer's replacement part still hasn't arrived. Draft a reply.”

    Without your context

    Thank you for contacting us. As per our policy, damaged items reported within 30 days are eligible for a replacement or a refund. Please let us know which you'd prefer!

    With it

    You're right to be frustrated. We promised you this bracket twice and missed both times. I'm not asking you to wait for a third attempt: I've refunded it today.

    What it was missing
    That this customer had already been promised a replacement twice, and what your team is allowed to do about it without escalating.
    What it costs
    A customer of six years, asked to start again from scratch.

    See the full version in the customer support demo.

  2. Quoting a job

    “Quote for replacing the bathroom in a three-bed semi.”

    Without your context

    A typical bathroom replacement costs between £4,500 and £6,000, depending on fittings.

    With it

    £6,850: four days' labour at our day rate, materials at cost plus 15%, and the skip we always need when tiles come off the walls.

    What it was missing
    Your day rate, your markup on materials, and the extras every job like this ends up needing.
    What it costs
    A customer holding a price you can't do the job for.

  3. Supplier contract

    “Is there anything to worry about in this supplier's renewal terms?”

    Without your context

    The liability cap drops from 12 months' fees to 3 months', which looks risky. Negotiate harder before signing.

    With it

    The cap falls from a year's fees to three months'. That's below the minimum you've always held out for. Ask for the 12-month cap back, and escalate if they refuse.

    What it was missing
    The line you never go below, and what you do when a supplier crosses it.
    What it costs
    A warning with no line to hold, so the contract gets signed anyway.

    See the full version in the contract review demo.

  4. Checking invoices

    “Why did a new supplier send three invoices, each just under our approval limit?”

    Without your context

    Each invoice is just under the £15,000 limit, a known fraud indicator. This matches a previous kickback case and should be escalated.

    With it

    All three match a signed £45,000 contract. The split isn't a dodge: your finance system won't take a single invoice over £15,000. Mark it unconfirmed until the supplier puts the milestones in writing.

    What it was missing
    A quirk of your own finance system, and the contract that was already on file.
    What it costs
    A legitimate supplier treated as a fraud suspect, and a manager's week spent on the wrong question.

    See the full version in the invoice investigation demo.

  5. Product copy

    “Write a product description for our giant number balloon.”

    Without your context

    Celebrate any occasion with our premium Giant Number Balloon. Made from high-quality materials, it's the perfect addition to any party or event.

    With it

    No helium tank, no problem. Our 40" gold number balloons self-seal with a puff of air. Plug in a straw and you're done in two minutes.

    What it was missing
    The thing your customers worry about most (finding helium), and how your brand actually talks.
    What it costs
    Copy that could sit on any competitor's site, and misses the reason people buy.

    See the full version in the product brief demo.

  6. Meeting notes

    “Turn this meeting recording into an action list.”

    Without your context

    Follow up with the client about the revised quote. Check supplier availability. Confirm the timeline.

    With it

    Sam: send Harlow the revised quote by Thursday. Priya: sign it off first, as it's over £5,000. Jo: book the scaffolders, who need two weeks' notice.

    What it was missing
    Who owns what, and the sign-off rules nobody says out loud in the meeting.
    What it costs
    Three actions and no owners. A week later, nobody has done any of them.

If any of those sound familiar, the fastest way to find your version of it is the Context Audit: one 90-minute session, a written brief back on what's going wrong and why.

Book the audit — £750, 5 working days

Prefer to talk first? Get in touch — no obligation.