Notes on design, technology and business
A running view on how customer needs, business reality, technology and organisational context connect, and what that means for how problems should be approached.
Context Debt
The parallel to technical debt that AI is making impossible to ignore: undocumented decisions, tribal knowledge, and exceptions nobody wrote down.
Context Design
Context design looks beyond the visible brief to the customers, technology, processes and business realities actually surrounding it.
Field Notes From Fortune 500 AI Rollouts
Composite patterns observed across large-organisation AI rollouts, repeated often enough to be worth naming.
How Context Gets Designed
A worked example of curating context, using a single broken support ticket to show what the process actually involves.
The Job That Doesn't Have a Name Yet
A role is being built right now under other job titles, because the need showed up before the title did.
Why AI-Native Companies Need More People, Not Fewer
A structural argument, using three companies in one sector, for why cutting headcount is the wrong way to compete on AI.
Why Prompt Engineering Was the Wrong Abstraction
Two years of advice about wording prompts better missed the actual lever: what material the model has to reason from.
Why Two Teams Get Different Results From the Same AI
Same model, same subscription, wildly different output: the variable isn't skill at prompting, it's what each team feeds it.