AI will get your business wrong, with confidence.
Whether you're planning a rollout or your team already asks ChatGPT, AI only knows what's written down. The decisions, exceptions and hard-won knowledge in your team's heads never reach it.
I help small businesses roll AI out properly, starting with that context. Fixed price, beginning with a 90-minute audit.
One 90-minute session on one AI-touching workflow. A written brief back: what's actually going wrong, why, and three prioritised fixes. £750, five working days, fixed scope.
Most engagements start here: it's the fastest way to find out whether the problem you think you have is the one that's actually there.
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[01] SESSION
90 min
One focused conversation.
On one AI-touching workflow, with whoever actually runs it day to day.
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[02] BRIEF
5 days
A written brief back.
What's actually going wrong, and why, delivered within five working days.
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[03] FIXES
3 fixes
Prioritised, not a wishlist.
Ranked by what will actually move the needle first.
£750. Fixed scope.
*No day rate, no open-ended discovery: one price for one clear answer.
Real engagements, not demos: what missing context was costing, and what closing it changed.
AI content transformation
Turning a weeks-long photography and editing cycle into a same-day process, without losing consistency.
Weeks → 1 day turnaround for a full seasonal image set 02Customer journey diagnosis
Combining behavioural evidence, search data and business context to identify where customers were becoming confused, hesitating or leaving.
03Image management system
An automated system that keeps campaign imagery in step with live product availability, without anyone having to check.
Manual checking removed from every seasonal campaign refreshAI is a very capable new starter, on their first day, every day. It only knows what's written down.
Pick the business closest to yours
What's written downThe returns policy
What the AI says“Sorry, returns are only accepted within 30 days.”
What your team knows“We take returns up to 60 days for regulars, whatever the policy says.”
What's written downThe product catalogue
What the AI says“It's true to size, so just order your usual.”
What your team knows“The blue one runs small. Always tell people to size up.”
What's written downThe sale price list
What the AI says“Everything's 20% off this week, including the new range.”
What your team knows“Never discount the new range, even in the sale.”
What's written downThe rate card
What the AI says“Rewiring your Grade II cottage comes to £4,800.”
What your team knows“Add 20% for anything in a listed building.”
What's written downThe booking calendar
What the AI says“Great, we can start on Monday at 8am!”
What your team knows“Nothing starts until the materials are in. The merchant needs five days.”
What's written downThe supplier list
What the AI says“We'll use the cheaper boiler to save you £200.”
What your team knows“Don't use the cheaper merchant for boilers. Their warranty claims are a nightmare.”
What's written downThe service list
What the AI says“Yes, we can do just a logo, from £1,500.”
What your team knows“We don't do one-off logos any more, only full identities.”
What's written downThe proposal template
What the AI says“Here's your council proposal, ready to send.”
What your team knows“Anything for the public sector needs the accessibility page.”
What's written downThe client list
What the AI says“Great call! I'll take that as sign-off and start the build.”
What your team knows“That client signs off in writing only, never on a call.”
What's written downThe booking rules
What the AI says“Your first appointment is booked for 20 minutes.”
What your team knows“New patients always get the longer slot, whatever the system says.”
What's written downThe price list
What the AI says“Sessions are £65, the same for everyone.”
What your team knows“Pensioners stay on the old rate. We never advertise it.”
What's written downThe FAQ page
What the AI says“Don't worry, the treatment is completely painless.”
What your team knows“Don't say “painless”. Say “most people find it comfortable”.”
What's written downThe menu
What the AI says“Sorry, we don't have a gluten-free menu.”
What your team knows“The kitchen can do anything gluten-free except the fried dishes.”
What's written downThe booking policy
What the AI says“Your table of ten will need a £100 deposit.”
What your team knows“We waive the deposit for the Friday regulars.”
What's written downThe house rules
What the AI says“Sorry, we don't allow dogs.”
What your team knows“Dogs are fine on the terrace, just not inside.”
What's written downThe fee schedule
What the AI says“Year-end accounts are billed at £120 an hour.”
What your team knows“Year-end accounts are a fixed fee. Everything else is hourly.”
What's written downThe engagement letter
What the AI says“Welcome aboard! We'll start your return on 5 January.”
What your team knows“We don't take on new clients in January.”
What's written downThe advice notes
What the AI says“You can claim the full allowance, as our guidance note explains.”
What your team knows“That guidance changed in April. Ignore the old note.”
What AI gets wrong in a shop →
What AI gets wrong in a trades business →
What AI gets wrong in an agency →
What AI gets wrong in a clinic →
So why didn't it know? Because nobody ever wrote it down.
It lives in your team's heads, in old email threads, in “that's just how we do it”. A new person picks it up over their first few months. AI never does. It only knows what it's given, whether that's an assistant you've already set up, one you're planning, or ChatGPT on someone's laptop.
That's why I start with the context. I help businesses roll AI out, and getting what your team knows written down is the part that decides whether it works. The audit is where that starts.
Six more examples, from quoting a job to checking invoices →
One brief, one set of raw materials, three levels of context. The same pattern holds in support, finance, legal, hiring and clinical work.
Is my business ready for AI?
Readiness usually gets measured in tools, budget and skills. The better test is whether your business has written down what the AI would need to know.
5 October 2026 02Why does AI make everything sound generic?
Bland, could-be-anyone output isn't the AI being lazy. It's the AI being accurate about the only thing it knows: what most businesses are like.
5 October 2026 03Your staff are already using ChatGPT. Now what?
In most small businesses, AI arrived without a rollout: people just started using it. The risk isn't that they use it. It's that everyone's using it differently.
5 October 2026If your business is starting to lean on AI for real work (support, analysis, contracts, anything) and the results are inconsistent, that's usually a context problem, not a model problem. I'd be glad to talk through what curating it well would look like for you.
Book the auditPrefer to talk first? Get in touch — no obligation.