AI consulting that starts with one fixed-price audit
Context design: one discipline, applied wherever missing or poorly structured business knowledge is weakening decisions and output.
I sell one fixed thing: the Context Audit. Everything below is where the work goes if the audit finds more to do. You never buy "context design" in the abstract; you buy a specific fix for a specific problem.
The Context Audit — £750, 5 working days
What it is: Finding the missing information, broken assumptions and unwritten rules sitting behind a problem before anyone tries to solve it. Most projects fail quietly here, not because the solution was wrong, but because it was built on a version of the situation nobody actually checked.
When it helps: Before a redesign, an AI rollout, or any project where "we're not sure why this isn't working" is the honest starting point.
What do I get at the end?
A written brief within five working days of the session: the workflow as it actually runs, what's going wrong and why, the context that's missing and where it already lives in your business, the risks, and three prioritised fixes, each with a way to tell whether it worked. See a sample report.
We haven't started using AI yet. Is it too early?
No. The audit works just as well on a workflow you're planning to hand to AI. Finding the missing context before the rollout is easier than finding it after.
Which workflow should I bring?
One where AI already produces something your team then has to fix, or one you're about to hand over to AI. If you're torn between a few, mention them when you get in touch and I'll suggest where to start.
Who should be in the session?
Whoever actually runs the workflow day to day. The gaps the audit looks for are in what they know and nobody wrote down, so they need to be there.
Can it be done remotely?
Yes. The session works well on a video call, with whoever runs the workflow walking me through it on screen.
Do I need to prepare anything?
Not much. A few recent examples of what the workflow produces are useful to look through together. Beyond that, the session works from how things run now, not from your process documents.
Will you sign an NDA?
Yes. Send yours over before the session and I'll sign it.
What if the problem isn't missing context?
Then the brief says so, and says what the problem is instead. The audit is there to find out what's actually going wrong, not to confirm an answer decided in advance.
Do I have to hire you afterwards?
No. The fixes are written so your team can do most of them in-house. If you'd like help with the bigger ones, that's a separate conversation.
If the audit finds more to do, the work is scoped to whichever of these fits: the same discipline, applied where the knowledge is breaking down.
AI context systems
What it is: Defining the knowledge, examples, rules and human oversight an AI tool needs to produce output that's actually usable: the difference between an AI system that sounds right and one that's grounded in what's actually true about a business and its customers.
When it helps: When AI output already exists, but it's generic, inconsistent, or subtly wrong often enough that nobody quite trusts it.
See the same brief at three levels of context · Signal & Flow
Creative workflow design
What it is: Redesigning how ideas, assets, people and approvals actually move through a business, not a process diagram for its own sake, a working system that removes the manual bottleneck without removing the judgement that made the old process safe.
When it helps: When a team knows exactly what's slow, but every fix proposed so far has either broken quality or just moved the bottleneck somewhere else.
Customer & content architecture
What it is: Connecting what customers are actually looking for to how information, navigation and content are structured, so people (and search engines, and AI tools) can find the right thing without having to already know your business's internal language for it.
When it helps: When search performance, conversion or "customers can't find X" keeps coming up as a problem no single redesign seems to fix.
Search & information architecture · Helping customers find the right option
Creative standards & governance
What it is: The rules that let quality and brand consistency survive at scale (across people, campaigns and, increasingly, AI-generated output) without turning every decision into a committee.
When it helps: When output quality depends on who happened to make it, and growth is making that inconsistency more visible, not less.
Not ready for an audit yet? Check your own context first, free.
Templates: Context Brief Template · AI Opportunity Audit Template
The audit is the fastest way to find out whether the real problem is the one that was originally described.
Book the audit